Lead Generation Systems for Local Service Businesses
We help HVAC, roofing, cleaning, and service companies turn Google Ads, SEO, Meta Ads, AI automation, and landing pages into qualified leads. We provide services in person and online.
Built for service companies that need more calls, booked jobs, and predictable growth.
Real Growth From Real Campaigns
Leads per month
284% increase in qualified leads
Cost per lead
54% reduction in acquisition cost
Revenue growth
Driven by higher volume & close rates
*Aggregate results across client campaigns. Individual results vary by industry and budget.
From Strategy to Scalable Growth
Every engagement starts with a hard look at where you stand today. We run market research, audit your website's performance, and map the keywords that actually convert, then study how your competitors are spending and ranking so we can pinpoint exactly who to target.
That research becomes a strategy grounded in evidence rather than guesswork, and before a dollar moves, we walk you through the plan and get your sign-off.
From there we launch: Google Ads and Meta Ads driving traffic to conversion-focused landing pages, with conversion tracking wired in so every lead is measured. Then we scale, watching the numbers daily, optimizing what's working, and making data-driven adjustments that turn spend into revenue growth.
Paid ads put you in front of ready-to-buy customers right away, but the smartest growth compounds over time, which is why we pair PPC with SEO from the start to build the organic traffic that keeps generating leads long after the ad budget has done its job.
Full-Stack Marketing Services
Google Ads Management
- High-intent search campaigns targeting buyers ready to call
- Service-area targeting with negative keyword filtering
- Conversion tracking from click to booked job
- 3x–5x ROAS within the first 90 days for most clients
Meta Ads (Facebook & Instagram)
- Geo-targeted campaigns reaching homeowners in your area
- Lookalike audiences built from your best customers
- Retargeting sequences that re-engage warm prospects
- Lead form ads that capture contacts without leaving the app
Landing Page Design
- Conversion-focused pages built for each ad campaign
- Mobile-first layouts with fast load times
- A/B tested headlines, CTAs, and trust signals
- 2–3x industry-average conversion rates
Website Optimization
- Speed and Core Web Vitals improvements
- UX audit and conversion rate optimization
- Mobile responsiveness and accessibility fixes
- Structured data and schema markup implementation
On-Page SEO
- Keyword research aligned to buyer intent
- Title tags, meta descriptions, and header optimization
- Internal linking strategy for authority flow
- Content optimization for featured snippets
Link Building
- High-authority backlinks from relevant industry sites
- Local citation building and directory submissions
- Digital PR outreach for brand mentions
- Toxic link audits and disavow management
Local SEO
- Google Business Profile optimization and management
- Location-specific landing pages for each service area
- Review generation and reputation management
- Local pack rankings for high-value keywords
Email Nurture Campaigns
- Automated sequences that re-engage cold leads
- Drip campaigns tailored to each service type
- Reactivation campaigns for past customers
- Segmented lists for higher open and click rates
Go High Level CRM
- Full CRM setup and pipeline configuration
- Automated follow-up sequences via SMS and email
- Lead tracking from first touch to closed job
- Reputation management and review automation
See How We Scale Local Businesses
The Challenge: A mid-sized HVAC company in Miami was stuck at about 18 leads a month — mostly from word-of-mouth and a Google Ads account that was basically burning money. They were paying $185 per lead, and half of those leads weren't even worth calling back. Revenue was all over the place.
Our Strategy: We tore down their Google Ads and rebuilt from the ground up. We zeroed in on high-intent keywords — people actively searching for emergency AC repair and new installations — and built dedicated landing pages for each service. We added call tracking so we could see exactly where every lead came from. On top of that, we ran Meta retargeting ads to bring back people who visited the site but didn't reach out.
The Timeline: Things started moving fast. Within two weeks, leads were already climbing. By month three, cost per lead dropped from $185 to $120 and lead volume had doubled. By month six? 69 qualified leads a month at just $85 each — that's a 284% jump in leads and 54% less spent per lead.
The bottom line: monthly revenue went up roughly 189%. More leads, better close rates, and a much stronger mix of high-ticket installation and service jobs.
Results based on a real client engagement. Individual results may vary depending on market conditions, competition, and ad spend.
What Our Clients Say
"Roxfire tripled our leads in 4 months. Honestly, their Google Ads strategy completely changed how we get customers."
"We went from barely getting calls to having a full schedule every single week. Hands down the best investment we've made."
"Transparent reporting, fast execution, and actual results. Roxfire is the only agency that actually delivered on what they promised. We grew from 3 employees to 12 in under a year."
We're Obsessed With Your Results
Here's the thing — most agencies talk about "brand awareness" and hand you reports full of impressions. We don't do that. We promise leads and revenue, and we actually deliver. Everything we do comes back to one question: is this making you money?
ROI Over Vanity Metrics
We care about one number: how much revenue your campaigns bring in. Impressions and clicks are nice, but they don't pay the bills.
Clear Reporting
No confusing spreadsheets. You get real-time dashboards and weekly reports that actually make sense — no marketing jargon.
Fast Execution
We go from strategy to live campaigns in days, not months. While other agencies are still scheduling kickoff meetings, your ads are already running.
Built for Scale
Whether you're spending $10K or $1M+ a month, our systems grow with you. No rebuilding from scratch as you scale up.
No Long-Term Contracts
We work month-to-month. If we're not delivering, you can walk. Simple as that — we earn your trust with results, not paperwork.
Who We Work With
Why Performance Marketing Works for Local Service Businesses
Picture this: it's 95 degrees in Miami and someone's AC just died. They're not scrolling Instagram looking for recommendations. They're grabbing their phone and typing "emergency AC repair near me." That's someone who's ready to pay right now — and performance marketing is how you show up at that exact moment, every single time.
If you run a local service business — HVAC, roofing, cleaning, restoration — the path from search to booked job is incredibly short. Someone searches, clicks your ad, lands on a page that speaks to their problem, and calls you within minutes. That's the beauty of it. While brand-awareness campaigns take months to maybe show something, Google Ads puts you in front of customers the moment they need you. Most of our clients start seeing qualified leads within the first 7 to 14 days.
Google Ads: Capture High-Intent Searches
Google Ads puts you in front of people who are already looking for what you do. When someone types "roof replacement estimate" or "commercial cleaning near me," your ad shows up right at the top. You only pay when they click — and because these people already want to buy, conversion rates for local service keywords usually land between 5% and 15%, way above average.
Meta Ads: Build Awareness and Retarget
Facebook and Instagram ads get your brand in front of homeowners before they even start searching. We run geo-targeted campaigns to reach the right people in your area, and retargeting ads to bring back visitors who checked out your site but didn't call. It's a one-two punch that builds a pipeline of warm leads that keeps growing over time.
SEO: Build Long-Term Pipeline
Paid ads get you leads right away, but SEO is the long game that really pays off. Once you rank for "best HVAC company in [city]" or "roofing contractor near me," you're getting free, high-quality traffic month after month. We focus on dominating local search — optimizing your Google Business Profile, creating location-specific content, and making sure your site is fast and easy for Google to crawl.
Full-Funnel Tracking: Know What Works
We track every dollar from the ad click all the way to the booked job. Call tracking, form submissions, CRM integration — you see exactly which campaigns are driving real revenue, not just clicks. That means we're constantly shifting your budget toward whatever's working best and cutting what isn't.
Here's what sets performance marketing apart from traditional advertising: accountability. Billboards, radio spots, and "brand awareness" campaigns can't tell you which dollar brought in which customer. With performance marketing, every single lead is tied to a specific campaign, keyword, and ad. You know exactly what's working and what's not. If you're spending $2,000 to $20,000 a month on advertising, that kind of clarity is the difference between growing profitably and just burning cash.
Ilya Anisimov
Ilya started Roxfire after years in tech and data, where he kept seeing the same problem: local service businesses getting burned by agencies that cared more about winning creative awards than actually generating leads. Coming from a data engineering and marketing automation background, his take was simple — every campaign should be built on real numbers, every dollar should be tracked, and if it's not driving revenue, it's not working.
Roxfire is based in Miami, FL, and the idea behind it is pretty straightforward: local service businesses should get the same quality of performance marketing that big corporations get — without the massive retainers or year-long lock-ins. Today, we work with HVAC contractors, roofers, cleaning companies, and other home service businesses across the U.S., helping them turn ad spend into steady, predictable growth.
Connect on LinkedInCommon Questions About Our Services
Our management fees start at $1,500/month for a single channel, and most clients end up investing between $2,500 and $7,500/month when running across multiple channels. On top of that, we typically recommend at least $1,500/month in Google Ads spend and $1,000/month for Meta Ads. But honestly, the right budget depends on your market and goals — we'll walk through all of that on your free strategy call.
Pretty quickly, actually. Most clients get their first qualified leads within 7 to 14 days of going live. The real magic happens over 60 to 90 days as we collect data and keep fine-tuning your targeting, bids, and creative. If you're doing SEO too, expect to see real movement in rankings and organic traffic within 3 to 6 months.
Think of it this way: Google Ads gets you to the top of search results right away — you pay per click, but you're visible from day one. SEO takes longer to build up, but once you rank, that traffic is free. Most of our successful clients run both — Google Ads for immediate leads and SEO as a long-term asset that keeps growing and eventually reduces how much you need to spend on ads.
Nope. Everything is month-to-month. We'd rather earn your business every month than lock you into something you can't get out of. That said, marketing does compound over time — clients who stick with us for 6+ months consistently see the best results because campaigns get smarter, data builds up, and optimizations stack on top of each other.
We're all-in on local service businesses — HVAC, roofing, cleaning, water and fire restoration, garage doors, pool builders, window replacement, and other home service contractors. We know these industries inside and out, from the seasonal swings to how customers actually search and buy.
Three things, really. One — we're performance-first. We care about leads and revenue, not impressions. Two — we only work with local service businesses, so we actually understand your customers and your competition. Three — we move fast. Strategy to live campaigns in days, not months. No long-term contracts, no vanity metrics, no BS.
Ready to Get More Customers Consistently?
Let's hop on a quick call — no pitch, no pressure. We'll look at what you're doing now and map out a plan to bring in more leads.
We only take on a handful of new clients each month.
Zero commitment. Just a conversation about where your business could go.